Refuge
Director: Steve Reeves
"Mistletoe"
Director: Steve Reeves
Production Company: Another Film Co.
Agency: McCann Bristol
This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. A woman reads the poem one way and presents a cosy, loving relationship. But when she reads in reverse, the words reveal a horrific undercurrent of abuse.